For the last few months, SheFarms was preparing, organizing, drafting and planning for our crowdfunding event that was on June 10.
The event kicked off our Phone Fundraiser, so we can supply 120 women in Mfoum (Ghana) with SheFarms-ready smartphones.
In order to raise our goal amount of $7,000, we teamed up with a Dutch crowdfunding platform called One Percent.
Mobile connection is the first step for these women to increase productivity and their income.
Therefore, before the end of summer this year, our goal is to release the beta-version of the SheFarms dashboard and platform, so that we can start the Test & Learn phase with the women in Mfoum.
Ultimately, our platform will provide female farmers with access to knowledge and reliable advice on farm management and sustainable farming techniques, as well as giving them access to new markets.
In the Guardian article, Crowdfunding for innovation and sustainability, Mathew Yeoman writes:
“Until recently, crowdfunding hadn’t really been applied to creating businesses and sparking innovation around the triple bottom line of sustainability – people, planet, profit.”
Yeoman goes on to say that once Kickstarter became a success because they saw a big gap in the new disruptive creative industries market, that crowdfunding began to flourish.
This new model provided innovation and creativity to grow, with a companies success not being based on funding.
“If a project’s stated funding goal isn’t met in the time given to raise the money then none of the prospective funders are charged and the project doesn’t receive any funds.
“This makes entrepreneurs and creative groups think twice about asking for too much funding and protects (to a certain extent) the funders from throwing money at projects that will never come to fruition,” Yeoman writes.
“I think crowdfunding is important for small start-ups because of funding, as funding becomes an issue for social projects and because social projects don’t have the quick return of profit, explains Founder of SheFarms, Tiambi Simms.
“Crowdfunding also informs the community and gives people a sense of what we are doing.”
It also creates awareness, adds Margot Barreveld, co-founder of SheFarms.
“We are out there, and if people believe in us, then they can share our crowdfunding page and support us.”
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